QUARTERLY MAGAZINE October 2023 Vol 14
QUARTERLY MAGAZINE October 2023 Vol 14
Focus
In an exclusive event held in July at the RPG House, RPG Group unveiled its groundbreaking research report that delves into the significance of happiness for Gen Z, the future workforce. This first extensive research, done in association with Yuvaa Insights Studio, spanned 13 Indian cities and was commissioned with the aim of understanding what happiness truly means to Gen Z and how corporates can revolutionise their approach to offer efficient working environments.
Cracking the Gen Z Happiness Code, GenZ@work, this research paper represents a transformative endeavour to shed light on the unique challenges and aspirations faced by the youngest members of the workforce. The team behind this endeavour conducted in-depth interviews with individuals between the ages of 18 and 25, delving into a wide range of subjects including value systems, goals, lifestyles, and career preferences. By synthesising these insights, the research paper establishes a comprehensive framework of 150 criteria that define happiness for the Gen Z.
Earlier in the week and as a lead up to the research unveil, RPG launched a one-of-a-kind film about red flags in interviews. Targeted at Gen Z, it is a satirical take on interviews and what to say “no” to, in toxic interviews. RPG’s loud and clear message to the future workforce in the film is “ask for more!”
The research aligns with RPG’s brand identity of ‘Hello Happiness’. The decision to explore this subject underscores the group’s belief that people are their greatest asset and the happiness of their workforce is their greatest strength.
This study serves as a guidance for leaders, HR professionals, and individuals to respond proactively to Gen Z's dynamic expectations and desires. This is an opportunity to redesign workplaces that inspire, invigorate, and extract the optimum from our emerging talent. Equipped with a rich repository of insights and discoveries, we are sharing this knowledge so that it helps not only cultivate a happier and more engaged workforce but also unlock their latent potential and harness their innovative prowess. This is our bit to engage our young folks better so that they can contribute more to the success of our nation."
Harsh Goenka,
Chairman, RPG Group
This study emphasises the utmost importance of acknowledging and empathising with the struggles, values, and beliefs that shape Gen Z.
Understanding and nurturing the happiness of GenZ at the workplace is not just a choice; it is an imperative for any organisation committed to continuous success. I firmly believe that by channeling our resources into research on GenZ’s happiness pulse, we are investing in the very essence of our company's culture and creating an inclusive, engaging, and purpose-driven workplace.”
S 'Venky' Venkatesh
President, Group HR, RPG Group
One crucial aspect unveiled by the research is the imperative need to create a safe space that values authenticity and empowers Gen Z employees. The research paper emphasises the significance of making them feel integral to the larger purpose, providing guidance, and offering mentorship to support them in achieving their goals. Moreover, the research highlights the vital importance of prioritising holistic well-being of employees above the relentless pursuit of targets and profits.
The unveiling of the in-depth research report was spearheaded by none other than the Chairman at the momentous event hosted at RPG House on 14th July — aptly named "Cracking the Gen Z Happiness Code". Serving as a powerful catalyst for change, this research paper calls upon leaders, HR professionals, and individuals alike to embrace the evolving expectations and desires of Gen Z and to create workplaces that not only inspire and motivate but also unleash the boundless potential of the young talent within our midst.
With this first-of-its-kind research paper in the country, RPG aims to create a collective movement that drives corporate India to new heights of success by unlocking the full potential and innovative spirit of Gen Z.
