QUARTERLY MAGAZINE February 2024 Vol 15
QUARTERLY MAGAZINE February 2024 Vol 15
Focus 
In a recent interview with Narayana Prasad Shankar, the Chief Technology Officer (CTO) of ZenLabs, the innovation and incubation hub of Zensar, we got an exclusive insight into the fascinating world of cutting-edge technologies and the role ZenLabs plays in shaping the future of the IT industry.
ZenLabs, as Narayana passionately describes, is not just an innovation hub; it's an incubator of ideas and a catalyst for co-innovation with clients. Established to keep Zensar at the forefront of technology, ZenLabs aims not only to drive innovation for its own benefit but also collaboratively innovate with clients.
The underlying motto is clear – to provide differentiation and value addition, ensuring Zensar remains at the cutting edge of innovation.
ZenLabs operates under three strong pillars:
1. Applied Research: Delving into academic realms, ZenLabs explores where industries are heading, moving beyond theory to understand how these innovations can be practically applied.
2. Future Technologies Exploration: Looking 2-3 years ahead, ZenLabs actively explores emerging technologies, staying ahead of the curve to guide Zensar's strategic investments and positioning.
3. Centres of Excellence (CoE): Implementing niche technologies, CoEs act as the real-world testing ground.
Comparing ZenLabs with similar initiatives in other companies, Narayana highlighted two key differentiators. Firstly, the impressive track record of filing over 150 patents since inception in 2017, showcasing ZenLabs' breakthroughs. Secondly, the close integration with Zensar's business units, a rarity in many innovation hubs, allowing for more impactful and practical innovations.
Some of the exciting work includes ZenLabs' involvement in simulating banking and shopping experiences within the Metaverse, in addition to a focus on Generative AI and Data Science, Blockchain Technology, Digital Twins, Environment, Sustainability, and Governance (ESG), AI in Gaming, Retail Supply Chain and Insurance. Delving into current hot topics, Narayana shared ZenLabs' exciting ventures in the Metaverse and AI. "Within the Metaverse, we are conducting several proof of concepts (POCs) where we simulate various scenarios," Narayana explained. "Currently, we have POCs for banking and shopping within the Metaverse. These demonstrations, tailored for our clients, could further evolve into interactive Metaverse applications."
"In the realm of AI, our work spans from proofs of concept to production deployments," Narayana continued. He highlighted three distinct use cases: a gaming AI that learns from player behaviour and adjusts game complexity in real time, an AI application optimising perishable goods supply chains in retail, and an AI tool aiding insurance companies in settlement processes and recommendations.
These innovations highlight ZenLabs' commitment to staying at the forefront of technology and addressing real-world challenges through research, development, and practical applications. The focus on emerging technologies such as Metaverse, AI, and Digital Twins demonstrates the lab's agility and adaptability in exploring the next frontiers of innovation.
Addressing the ethical implications of emerging technologies, Narayana emphasised ZenLabs' commitment to responsible innovation. While not directly shaping regulations, ZenLabs actively participates in discussions around ethical considerations, ensuring their innovations align with best practices.
Looking forward, Narayana hinted at the recent restructuring of ZenLabs, positioning it for a renewed focus and momentum. Despite challenges, the passion for innovation and the drive to provide unique value propositions remain at the core of ZenLabs' mission. Narayana said, "At ZenLabs, our pursuit is to push the boundaries of what's possible. Innovation is not just a goal; it's a responsibility. We strive to make a meaningful impact, addressing societal challenges and shaping a future where technology serves humanity."
Unlocking the future, ZenLabs stands as a beacon of innovation, shaping the narrative of what's possible in the dynamic landscape of technology. As they navigate the ever-evolving tech industry, ZenLabs continues to push boundaries, offering a glimpse into the limitless potential of human ingenuity.
